@jabel Agreed. Certainly in the US we've gone off the deep end trying to escape the fact that we are animals. It's a bit bonkers how far we will go to separate ourselves from the natural world. Of course, simultaneously we are then sold a clean, controlled vision of "outdoorsy" lifestyle products.
On the specific subject of personal hygiene products though, jeesh, the amount of plastic that comes from that category is off the charts. And it's not even just odor but cleanliness, removal body hair, etc.
I'm not sure where the current science is on this but I recall reading in the past that these tendencies, combined with over processed food is likely the cause of a whole host of health problems. Our bodies are evolved in a natural ecosystem to be covered in and made-up of billions to trillions of bacteria, viruses and fungi.