Frank Chimero, The Second Trip-Up:

A young designer is beaten over the head with typefaces, grids, and rules—and rightfully so—but typography can act as a smoke screen. There is so much to learn about the letters that it’s easy to forget about the words. Once a designer has the typographic skills in their pocket, anyone with their head on straight realizes ugly words in beautiful typefaces are still pretty dumb. I tripped over this observation while struggling to make good designs and clear illustrations for idiotic articles and muddled ideas. I then fell into something I’m still attempting to understand: words are the most explicit example of clear thinking.