Looking forward to WWDC today, especially the bits pertaining to iPadOS. I’m really very happy with the iPad as my primary computer but improvements are always welcome!
Apple announced its Power for Impact initiative in 2019, designed to provide communities with renewable energy while promoting economic and social growth. One of the 10 new Power for Impact projects involves working with the Oceti Sakowin Power Authority in the United States to collaboratively develop renewable energy resources for the wholesale market, with the objective of creating a large-scale wind power development in the Midwest. Apple CEO Tim Cook said:
Every company should be a part of the fight against climate change, and together with our suppliers and local communities, we’re demonstrating all of the opportunity and equity green innovation can bring. We’re acting with urgency, and we’re acting together. But time is not a renewable resource, and we must act quickly to invest in a greener and more equitable future.
Other projects in South Africa, Nigeria, the Philippines, Thailand, Vietnam, Colombia, and Israel seek to provide renewable energy to healthcare and educational institutions, as well as surrounding households, using rooftop solar installations. Apple believes that this will create a source of local revenue and lower energy costs, freeing up funds for educational scholarships, equipment, and medication.
I’ve been a happy Apple user since 1993ish with a my first Mac, a Color Classic II. I’m really happy that they are not just setting a good example on climate change but that they are setting the best example. And they should given that their success. But many do not attempt even half of what they have. They’re thorough and are leaving nothing un-examined in their engagement with the problem of resource use and climate change.
At the core capitalism is about profit, continual growth and resource use beyond all bounds. I applaud Apple in the effort they are making and hope others follow but it’s not something I expect to happen as it goes against the logic of capitalism as a system. That said, they are proving that it is possible.
If you’ve read this blog for long you may have picked up that I’m a bit of an Apple fan. But it’s also true that I have, since around 1990, I have oriented the way I live my life around the question, “Is this good for the health of the Earth?” Those that know me would probably agree with the suggestion that I’m a bit extreme in that regard. The way I look at it is that it is, fundamentally, a question lived ethics and survival. What we do everyday impacts not only our future survival but the survival of countless other species with which we share the planet. Our choices thus far have been leading us to the extinction of other species and quite possibly our own. Our time on this planet does have an expiration date. One day humans will no longer exist on this planet. That’s a given. But will we end our time here prematurely due to poor behavior? Increasingly it looks as though we will.
I have long argued (as many have) that capitalism is incompatible with the longterm health of the planet. As an economic system it is focused on profit and specifically short-term profit. Corporations have demonstrated time and time again that they don’t do well when it concerns the environment and questions of human social justice. In the past ten years Apple has begun to demonstrate that it is possible continue making a profit even as it undergoes a dramatic shift in it’s social and environmental impact from a negative to a positive. Apple isn’t just minimizing its negative impact but is attempting and succeeding at creating a significant positive impact.
In recent years as it makes these changes it has made an effort to communicate to the public what it is doing. On the face of it it’s pretty easy to dismiss as the usual greenwashing that many companies engage in when they care about that aspect of how they appear to the public. In other words, marketing. But here’s the thing, Apple has gone so far in changing the way it operates that it no longer appears to be trying to convince the public that it is a good corporate “citizen”. They have seemingly made it a part of their mission to set the bar of conduct at a new level. This is a sustained effort to shift the fundamentals of the company from one that prioritizes profit to one which puts environmental impact on an equal footing.
In the lead-up to Earth Day 2017 we’ve seen a push by Apple to share what it’s been doing in these areas. In past years they have done the same but with each passing year as the scope of their commitment deepens it seems to be a shift from corporate marketing to one in which Apple sees a “teachable moment” and is educating the public not for it’s own benefit but for the public good. They are setting an example not just for corporations but even for citizens and governments. They aren’t just meeting the too-low requirements and goals set out by governments. They are exceeding them and raising the bar and not just by a little. And then they are saying to the world, do better. Do much better.
A day or so ago John Gruber of Daring Fireball and The Talk Show published an interview with Lisa Jackson, Apple’s VP of Environmental Policy. I remember when Lisa Jackson moved over to Apple having served 4 years as head of the EPA under Obama. At the time I just figured, oh, the usual high-level corporate/government revolving door. I didn’t pay much attention to her. But listening to that interview I can only say that I am really impressed. She’s a fantastic asset to Apple as well as an excellent STEM role model who also addresses the connection between STEM and our social and ecological problems and needs. I’ve listened to it twice and might give it a third go. She offers some fascinating details about how Apple operates in relation to resources.
As an activist who protested Nike in the late 90s for it’s overseas labor policies I was keenly aware that Apple was having it’s own labor issues in the early 2000s (and probably before). I began paying attention then to both the labor and environmental practices of my favorite technology company with some hope that they would “Think Different” in their dealings with the world around them. They have not disappointed. While progress was made when Jobs was at the helm their move towards greater social and environmental responsibility really increased when Tim Cook took over. The focus on the social and environmental responsibility has intensified greatly over the past 5 years. This interview is an excellent summary of those changes. But what is truly breathtaking is the scope and depth to which they have gone.
It’s easy these days to become mired in a mix of hopelessness, despair, frustration and disgust. Our political system seems equal parts corrupt, inept, and circus. On the issue of climate change the U.S. has proven largely ineffectual and confused. From the public to government to business, we’ve made little progress at far too slow a rate. It seems very likely that we are past the point of no return and that all there is to do now is adapt and attempt to minimize what now seems to be inevitable. But I listen to this interview and not only am I inspired but I’m embarrassed that it is a company… a capitalist enterprise that is actually leading the way, that is setting the best possible example not only for other companies but for citizens. As someone who has long considered himself an activist (of sorts) I suddenly feel a bit ashamed of my despair. That might not be exactly it or quite the best way to put it but it’s close.
Also, Apple has put together four videos for Earth Day 2017. Good stuff.
And yet another bit of Apple and the environment bit of news, Macworld reports that Apple will return heat generated by data center to warm up homes:
Apple is building a new data center in Denmark, and it has some interesting ideas on how to power the data center with renewable energy, while also giving back to the community.
Excess heat generated by the data center will be captured and returned to the local district’s heating system, which will warm up homes in the community.
This is just one example of many that illustrates the scope of commitment that Apple is making to this effort. This is exactly the sort of project that Lisa Jackson is describing in the above linked interview with John Gruber.
Last but not least, Apple is set to move into it’s new headquarters, Apple Park. Much work is still being done but April was to be the month that employees started moving over. To say that I’m impressed with Apple Park would be a huge understatement. From native and edible landscaping to the heating and cooling to the local energy production, it is, by all accounts, the standard for large scale green architecture and landscaping.
As an avid amateur astronomer, NASA supporter and all around science nerd I was pretty happy to read today that Apple has partnered with NASA to produce a nine minute short film to celebrate the Juno spacecraft entering Jupiter’s orbit. The film is available on iTunes and Apple Music for free and is called “Visions of Harmony.” On a personal note, as is often true for many amateur astronomers, Jupiter was one of the first things I looked at with my own telescope when I was a 9th grader working on a science fair project. The view through that little telescope was breathtaking though strangely, it didn’t quite seem real and it was a moment I’ve never forgotten.
From the NASA website:
NASA announced a collaboration with Apple that will serve to enhance the agency’s efforts to inform and excite the public about dramatic missions of exploration like Juno. “Destination: Juno” is a synergy between two seemingly disparate worlds: popular music and interplanetary exploration. The works resulting from this collaboration showcase exploratory sounds from artists who have been inspired by Juno and other NASA missions, including Brad Paisley, Corinne Bailey Rae, GZA, Jim James featuring Lydia Tyrell, QUIÑ, Trent Reznor & Atticus Ross, Weezer and Zoé.
Apple has captured moments in this journey with a behind-the-scenes documentary spearheaded by the Juno mission’s principal investigator, Scott Bolton, and scored by Academy Award winners Trent Reznor and Atticus Ross. The content is available on various Apple platforms. Other Juno-related content, including educational opportunities with Bill Nye on and an “Interactive Guide to NASA’s Juno Mission,” will roll out over the course of a year and throughout the length of the Juno mission.
The Juno spacecraft launched on Aug. 5, 2011, from Cape Canaveral, Florida. JPL manages the Juno mission for the principal investigator, Scott Bolton, of Southwest Research Institute in San Antonio. Juno is part of NASA’s New Frontiers Program, which is managed at NASA’s Marshall Space Flight Center in Huntsville, Alabama, for NASA’s Science Mission Directorate. Lockheed Martin Space Systems, Denver, built the spacecraft. The California Institute of Technology in Pasadena, California, manages JPL for NASA.
One thing I can say from personal experience as an amateur astronomer is that music does indeed go very well with our exploration of the Cosmos. When I go out to spend an evening at the telescope observing distant galaxies or planets in our solar system I always have a bluetooth speaker with which to play my “Stargazing” playlist. While the quiet sounds of nature are always a nice soundtrack it’s usually when I have music playing that I’m most likely to have those moments which seem most otherworldly. There’s nothing quite like looking through a telescope at Jupiter or something more distant such as galaxy that has been sending its combined starlight out into the universe for 12 million years. That’s the kind of visual experience that is wonderfully enhanced by music.
To go along with the short film, Apple has created a new featured section on Apple Music called “Destination: Jupiter” that highlights the short film as well as the music that appears in it. I’ve not yet listened but it includes tracks by Trent Reznor, Corinne Bailey Rae, and Quin. The film not only includes live music by the above artists but also an interview with Juno principal investigator Scott Bolton.
NASA missions into the solar system are always exciting. Years of planning followed by years in space and then months to years of data collection. Juno, launched in August 2011, will have been traveling just shy of five years when it enters a polar orbit on July 4.
The spacecraft is to be placed in a polar orbit to study Jupiter’s composition, gravity field, magnetic field, and polar magnetosphere. Juno will also search for clues about how the planet formed, including whether it has a rocky core, the amount of water present within the deep atmosphere, mass distribution, and its deep winds, which can reach speeds of 618 kilometers per hour (384 mph).
According to Apple the goal of its partnership with NASA is to educate and inspire people, while also highlighting the link between exploring space and making music. From USA Today: “The goal is to make science and technology more accessible and relatable to everyone.” – Apple vice-president Robert Kondrk.
For those that might ask, what’s the connection between space exploration and creative expression? I would answer that there’s nothing we might do that requires the imagination and creativity like space exploration does. Science, in a general way, is often rooted in a creative process. Much of what Einstein accomplished had it’s origins in creative thought experiments in which he imagined different scenarios so that he might work through. And he isn’t the only one to have used such thought experiments! Spend some time browsing around the fantastic NASA website, have a look at the many ongoing missions and past missions and consider the beautiful dance of science and creativity that goes into the designing of our space telescopes, rovers, and orbiters. NASA often exhibits the best of humanity. Okay, now I’m gushing. This is what happens when I’m allowed at the keyboard unsupervised while on the topic of NASA.
Also, in case you missed it, one last bit of NASA news. Earlier this month, NASA released an application for iOS and the fourth-gen Apple TV. The app includes live streaming NASA TV, a real-time view of the Earth from the International Space Station, as well as on-demand access to over 10,000 NASA videos and more than 15,000 photos, either individually or as a slideshow. It’s a fantastic tool for exploring our solar system from the comfort of your couch. From your Apple TV search for NASA in the App Store. Or, from your iOS device get it from the iTunes App Store.
To view the new Apple Music/NASA short film, head to Apple Music.
Originally published at beardyguycreative.com on July 1, 2016.
Apple’s been on a very impressive roll and I’m not talking about it’s ever evolving line of mobile devices and computers, but rather its continuing build-out of solar farms. In 2012 they completed their Maiden North Carolin data center with its own on-site solar power facility which is the largest privately owned solar array in the U.S. Since then they’ve completed work on a facility in Prineville Oregon that utilizes “micro-hydro” and another solar facility in Reno Nevada is set to come online in 2015. In locations where they do not generate power they are sourcing it from wind and other renewables.